Benefits of Buying from a Small Business

Small Business Saturday @ PartyLights.com

Benefits of Buying from a Small Business

Shop Small BusinessDespite our online presence, PartyLights.com is proud to be a small business. We’ve been based in Houston, TX since 1998, and have a small, dedicated team – including family members – that work hard to bring the small business feel to our online store. As a family owned and operated small business, we’re also big supporters of the annual Small Business Saturday, which is held every year on the Saturday following Thanksgiving. We believe there are a lot of great reasons to support small businesses — both local and online.

Small businesses are a big part of the US economy, accounting for 55 percent of all jobs, and accounting for 66 percent of the net new jobs since the 1970s. Small businesses occupy up to 50 percent of all commercial space and account for 54 percent of all US sales. Also, the numbers support the continued importance of small business in the future: while big businesses have eliminated 4 million jobs since 1990, small businesses have added 8 million jobs. Quite simply, there’s nothing small about the impact of small businesses!

Small businesses provide a high level of expertise. Due to their very nature, small businesses are typically not jack-of-all-trades; they’re specialized, and you benefit from their expertise. They’ve typically chosen a narrower market and the owners and team members get to know that market very, very well. Because they are experts in their field, they are better equipped to answer complex questions or provide innovative solutions for their customers. Also, small businesses don’t carry huge inventories of every option of every type of product; instead, they will seek out a broad inventory within their specific market or area of specialty offering diverse options of the best quality and value. That means you’ll find an array of products in their chosen niche, but it also means that they do much of the legwork for their customers.

Small businesses offer top-notch customer service in the form of a truly personal touch. Often with small businesses, you’ll be speaking with someone who directly owns or assists in running the company, or someone who reports directly to the owner. Tied directly to that is a more personable and hands-on customer service experience because the entire staff is committed to the company and company’s mission. Small business employees have a bigger stake in the success of the business and appreciate the value of their customers.

At PartyLights.com, our greater expertise and dedication to customer service translates into personal, individual attention from our team. We have live customer support so that you can speak directly with one of our experts to assist in finding the perfect product solution from our wide array of products. Our customer service team knows the business, knows the product, and will spend the time with you to find the items you need. And when you’ve found the right solution, we’re dedicated to getting it in your hands as quickly as possible!

One final reason to support small businesses is the concept of “paying it forward.” Because they value and respect greater expertise and a personal touch, small businesses support other small businesses, Whether it’s a supplier, a vendor, or just the local restaurant for company lunch events, people involved with small businesses shop, eat and rely on other small businesses. This chain of small business usage means that by supporting one small business, you’re supporting a whole web of other small businesses … and we think that’s a good thing for everyone.

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